Nolan Bushnells Pooh-Poohs In Game Ads [Industry]

[GamePoster]

Atari founder and old dude Nolan Bushnell doesn't like in-game advertising. He doesn't believe those kinds of ads are very effective. Says Bushnell:

I don't believe those kinds of ads are very effective.

SEE? Bushnell's rationalization is that while playing have to focus on the in-game objectives and can't be bombarded with ads. We disagree! Gearbox's Randy Pitchford has done a pretty damn good job of convincing us otherwise. Thanks for that, Randy!
In-Game Ads Don't Work [MTV]
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