
According to EA Games president Frank Gibeau and EA Redwood Shores general manager Glenn Schofield, EA is planning on producing sequels to recent hits
Army of Two,
Battlefield: Bad Company and
Dead Space. We'll agree that it's about as shocking as finding one's nose still attached to one's face, but it illustrates just how important original intellectual property is to the company. That's why they've been doing all that brand building recently, y'know.
In recent interviews with
Variety, the two EA bossmen loosely confirmed plans for new franchise iterations, with
Dead Space looking to have its property further whored out to toys, novels and even a big budget, live action movie.
It's our understanding that the next
Battlefield: Bad Company is planned to ship as early as next summer, in EA's fiscal fourth quarter. A "game of the year" style edition would precede
Battlefield: Bad Company 2, one that includes paid and free downloadable content.
Why so early? To keep
Bad Company on the brain. Or, in marketing speak, to "settle the franchise on the console market.
As far as an
Army of Two sequel, we agree with Variety that the naming convention may be the biggest hurdle.
Army of Two 2? Ick. We'll go with either
Army Of Too,
Look Who's Army Of Two-ing Now,
Army of Two Also or
Navy Of Two. Or
Coast Guard Of Two! How fantastic would
that be?
Army of Two sequel, Dead Space movie talks, and more on EA's new approach to original properties [Variety]
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